Franchise websites are designed differently than “traditional” websites. The fundamental difference with a franchise website is in how it displays two major aspects of the same business. Most websites sell a product or offer a service through a single outlet. In other words, the people visiting the website exist in a single place. They are buying customers. They are interested followers.
Two Websites in One
In a franchise website, visitors can come from two entirely different, and often opposed, places of view. One major audience wants to find out information about the business by buying products, making customer calls, and more. The other audience type is there to interact with their franchise. They are a different type of customer. They are franchise owners.
The different grouping of visitors creates a difficult to bridge gulf that needs to be bridged. A franchise website uniquely has to offer information about the business …